In the Raj Media TV interview, the Youth of Rajasthan team discussed the personal inspiration behind the organization's founding, revealing how our lack of knowledge about Rajasthani heritage sparked the realization that even youth from active Rajasthani families were disconnected from their culture. The interview highlights our critical observation that while other Indian communities have successfully established youth-led organizations in America, the Rajasthani community was notably lagging behind in this initiative. The team emphasized their distinctive "YOR people, YOR community" branding approach and shared how direct exposure to Rajasthani food, customs, and cultural practices through ROAR events created a transformative, eye-opening experience that motivated us to ensure other young Rajasthanis wouldn't miss out on discovering their heritage.